As someone who designs experiences for a living, I love going to the movies. And for as long as I've lived in Seattle, I've been grateful to have one of the world's greatest movie theatre in my hometown.

So I was sad to hear the news that Seattle Cinerama is undergoing some aggressive changes as a result of new management, all of which are reportedly not in the best interests of its staff or moviegoers.

While I hope the situation can be resolved to everyone's satisfaction, the fact the entire staff was laid off does not look good. And it serves as a stark reminder that the design of a good experience is not everything. Experience design is dependent on the business model that enables it.